- An assessment of the internal and external data provided in the case. Is this enough to make a reasoned marketing decision? What else, if anything, is needed to make a more accurate marketing decision?
- A discussion of what organizational culture adjustments are necessary for data-driven marketing to be successful in this case.
- A summary cost-benefit analysis. Is the return worth the marketing effort?
Procedure: It is important to select a well-known leader of a business so that you have sufficient resource and background information on the leader. You