According to Statista, revenue in the large SUVs market segment will amount to $105 billion in 2019. This industry has historically been dominated by companies such as General Motors, Chrysler, Ford, Toyota, and Nissan. With low gas prices and a strong economy, more Americans are opting to buy SUVs. (Ferris, 2018). The auto industry is looking to capitalize on this trend. Subaru’s newest model, the Ascent, is intended to help Subaru penetrate this target market and compete with companies producing other large SUVs. Competitive Analysis and Competitive Positioning: Analyze at least three competitors; include a perceptual map or other visual tool to highlight the competitive positioning of your product.
